Post-COVID SEO stopped being just “ranking keywords” and became a business lever: understanding demand shifts in real time, reacting fast, and building visibility that doesn’t vanish when you pause campaigns. In this panel at the 7th Agencies Meeting in 2021, we discussed how the pandemic forced us to fine-tune processes, rely more on data, and spot opportunities before the competition—right when many companies needed to grow online with no room to improvise.

We also put on the table what’s here to stay as the new standard: SEO driven by intent (not isolated terms), SERPs increasingly packed with modules, and a Google that rewards real user experience (speed, usefulness, and trust).