Christmas, Christmas… sweet Christmas?
As every December, Christmas arrives and the company dinners arrive to our lives. Our predisposition towards this type of event can vary greatly depending on whether we love or hate corporate Christmas dinners. Are they an ideal time to bring the team together and have a good time together or, on the contrary, are they the perfect place to screw up for the rest?
“El iluminao” was born as a show of support and help from Relevant Traffic’s show of support and help to all those people who can presumably go wrong at company dinners. Christmas gift that they might regret the next day. This oracle, through the web www.eliluminao.comwill use all its power to help those who need a miracle to come out of it unscathed. In order to create this action, we based ourselves on a series of data from the Christmas Observatory and Ipsos.
. Así, encontramos que existe una love-hate relationship between Spaniards and Christmas.41% of the population loves to celebrate it, 27% would prefer not to celebrate it, 26% love Christmas and 6% hate it with all their might. Continuing with our study of Christmas dinners in companies, we found that there are more than 18 million results on Google related to the search “What is a company Christmas dinner?” Among these results, there are outfits tips, things to avoid, appropriate conversations… We then discovered that Christmas dinners can be a danger, but there are also a number of reasons that make it improper to miss them. So, given that we were at the beginning of December, the month par excellence of company dinners, we felt the need to create the figure of El Iluminao, an oracle expert in Christmas dinners who would help those who attend to avoid making serious mistakes.
El Iluminao, by Relevant Traffic
Through this figure we wanted to convey the idea of a person like a cuñao who made such a mess at his company Christmas dinners that he is now dedicated to evangelizing the world.
But who exactly is the Illuminati? who exactly is the Illuminati? He introduced himself like this:
“When I started going to company dinners, life was quite different. Even some drinks were still paid for in pesetas, I think they were around 500-600 pesetas at that time.
The year of my first company dinner was very busy. In the summer, the national team was mugged in Korea and we went home in quarters, as usual. When you went out, it was a hell, as soon you went from putting your soul in the ring to say that you had a hot-blooded Latin heart stuck to your skin. It’s not like now, they play Juan Magán’s playlist and you can run. That had merit.
And like that, we didn’t have as many facilities as we do now for flirting. Well, let’s see, there was Messenger, which fulfilled its function very well. Internet? Well, there was the Internet, of course, but pulling out your cell phone to look for anything at any time was not yet invented.
We learned by experience, but that had its dangers. And speaking of dangers, how dangerous were company dinners! Searching the Internet for things you shouldn’t do? Nothing, nothing. You went to the company dinner with everything, and the next day when you got to work the problems would come.
The first problem came when you were seated next to the annoying fellow, the one who told you that the Prestige should have been sent to Gibraltar. But that was the least of the problems, the worst came later.
After dinner, came the drinks, and this is where you got into a lot of trouble. By the third drink, your body dared to dance the sexy move, and by the fourth, that co-worker with whom you didn’t even say hello became your best friend forever… until the night ended. But the icing on the cake came when… when you no longer knew which drink you were going for, and your body decided to release all the work pressure of the year on the Emidio Tucci blazer that your boss had decided to wear for Christmas dinner.
The day after? Praying not to see the pink slip on your desk and an aspirin for bodily problems.
But… relax! Here I am, the Iluminao, the most expert in Christmas dinners, ready to give you the best advice so that your boss becomes your best friend, the drinks go out in the right places and the company dinner makes you the worker of the year… or the joy of the office, which is not the same thing, but it’s comforting for someone.”
Once we had the central character, we created the website www.eliluminao.comwhere we could find his presentation, as well as the 10 commandments of help for the Christmas dinner. In addition, we created a section called “perladas” where users could leave comments with their biggest blunders in company dinners. But the action revolved around the home page, where the figure of El Iluminao appeared and the button “I wish to know my fate”The user would click and one of the 10 letters would be revealed, warning him of the possible danger he could face at the company Christmas dinner. When it came to creating the graphic line and give shape to the character, we looked for an aesthetic that combined the esoteric with the modern touch of neon and Christmas elements to link it to the time of the action, resulting in a very attractive image that easily captures the user’s attention.
Our social networks turned to communicating the action under the hashtag #ElIluminaoRT. We created a video presenting the action and different pieces of content encouraging the user to go to the website and try their luck.
We took the action beyond the digital environment, and sent our sent our clients a box of El Iluminao letters as a Christmas gift, so that they could as a Christmas gift, so that they could be aware of the possible dangers of their dinner.
Also, at Relevant Traffic’s Christmas dinner, El Iluminao performed through a screen a spread to each person in the office.He showed the card he had been dealt and the danger it represented that night, and he was right!
The result was excellent. First of all, we obtained a very positive feedback from our customers when receiving the gift and accessing the website. We managed to surprise them this year by fleeing from the typical Christmas gifts. Secondly, Relevant Traffic team members had fun with the action that made them the absolute protagonists during the Christmas dinner and interacted with Iluminao through its website. during the Christmas dinner and interacted with Iluminao through its website. The action appeared on platforms such as Direct Marketing o The Advertiser. In terms of numbers, we obtained more than 900 interactions more than 900 interactions with the El Iluminao posts that we shared on our profiles between December 19 and 27 and more than 900 users went to the website to know their fate.
In the end, we managed to make El Iluminao become an endearing character. endearing character We will have to invite him to all our company dinners since, thanks to him, we can say that ours was a success. So don’t forget to visit www.eliluminao.com before your next company Christmas dinner dinner if you want it to go as well as possible 😉
