{"id":17111,"date":"2019-10-29T08:39:45","date_gmt":"2019-10-29T08:39:45","guid":{"rendered":"https:\/\/relevant-group.net\/haya-real-estate-our-success-story-in-dynamic-search-ads\/"},"modified":"2024-11-08T10:26:10","modified_gmt":"2024-11-08T10:26:10","slug":"haya-real-estate-our-success-story-in-dynamic-search-ads","status":"publish","type":"post","link":"https:\/\/relevantgroup.media\/en\/haya-real-estate-our-success-story-in-dynamic-search-ads","title":{"rendered":"HAYA REAL ESTATE, OUR SUCCESS STORY IN DYNAMIC SEARCH ADS"},"content":{"rendered":"<p style=\"text-align: center;\"><em>Together with the Google team and applying the Dynamic Search Ads typology, we established a clear objective: to ensure exposure to all relevant searches for those users interested in acquiring a new home or a second home thanks to <a href=\"https:\/\/www.haya.es\/\" target=\"_blank\" rel=\"noopener\">Haya Real Estate.<\/a> <\/em><\/p>\n<p>From <a href=\"https:\/\/relevanttraffic.com\" target=\"_blank\" rel=\"noopener\"><strong>Relevant Traffic<\/strong><\/a> we are always attentive to the recommendations made by the Google team that seek to improve the performance of our ads and proof of this was the presentation of the new configuration of the campaigns of <strong>Dynamic Search Ads<\/strong>. Para los que no est\u00e9is familiarizados con este tipo de campa\u00f1as, lo que nos permiten es que nuestros anuncios aparezcan para aquellas b\u00fasquedas relevantes de los usuarios teniendo en cuenta diferentes segmentaciones as\u00ed como el contenido de la p\u00e1gina. Esta tipolog\u00eda de campa\u00f1as indexa el contenido de la web para entenderlo y de esta forma Google Ads puede generar un anuncio con un t\u00edtulo din\u00e1mico y tambi\u00e9n elegir cu\u00e1l es la URL de destino ideal dentro de toda la estructura de la web. Probamos estas campa\u00f1as en nuestros clientes y los resultados con <strong>Haya Real Estate<\/strong> fueron tan satisfactorios que Google nos propuso formar parte de su colecci\u00f3n de <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/es-es\/canales-de-publicidad\/busqueda\/haya-real-estate-consigue-leads-un-52-mas-economicos-con-campana-de-dynamic-search-ads\/\" target=\"_blank\" rel=\"noopener\"><strong>casos de \u00e9xito<\/strong> en <strong>Think with Google.<\/strong><\/a> Haya es una de las compa\u00f1\u00edas espa\u00f1olas l\u00edderes en la gesti\u00f3n de activos financieros e inmobiliarios y llevamos trabajando codo con codo desde 2015. Durante este tiempo hemos trabajado en una s\u00f3lida estructura tanto en las campa\u00f1as con palabras clave como en la propia arquitectura de la web mediante optimizaci\u00f3n SEO. <em>Ambas son las condiciones ideales para probar <strong>DSA<\/strong>.<\/em> Como poseen una amplia cartera de inmuebles en todo el territorio espa\u00f1ol, es una tarea ardua aparecer para todas las b\u00fasquedas relevantes de los usuarios para municipios espec\u00edficos.<\/p>\n<p><strong>Thanks to a category-based DSA campaign setup and good optimization of the website itself, we were able to appear to users who were actively searching for properties in the areas Haya wanted to promote.<\/strong><\/p>\n<h2><strong>What were the results? <\/strong><\/h2>\n<p>During the period analyzed for the success story, we found that we did indeed get <strong>5% more additional leads<\/strong>, i.e. interested users who left their contact details. These leads would not have happened without this dynamic campaign segmentation. In addition, we were able to make these leads up to <strong>52% cheaper<\/strong> than the total account, providing an extra volume of quality leads. Since then, we have expanded the volume of this type of campaigns by performing different segmentations to impact in a more precise way. In this way, we have been able to increase the reach of Google Ads in a very fast, controlled and efficient way towards other types of real estate searches, such as garages and premises.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Together with the Google team and applying the Dynamic Search Ads typology, we established a clear objective: to ensure exposure to all relevant searches for those users interested in acquiring a new home or a second home thanks to Haya Real Estate. From Relevant Traffic we are always attentive to the recommendations made by the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17383,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[343],"tags":[],"class_list":["post-17111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-if-i-dont-see-it-i-dont-believe-it"],"acf":[],"_links":{"self":[{"href":"https:\/\/relevantgroup.media\/en\/wp-json\/wp\/v2\/posts\/17111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/relevantgroup.media\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/relevantgroup.media\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/relevantgroup.media\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/relevantgroup.media\/en\/wp-json\/wp\/v2\/comments?post=17111"}],"version-history":[{"count":1,"href":"https:\/\/relevantgroup.media\/en\/wp-json\/wp\/v2\/posts\/17111\/revisions"}],"predecessor-version":[{"id":17385,"href":"https:\/\/relevantgroup.media\/en\/wp-json\/wp\/v2\/posts\/17111\/revisions\/17385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/relevantgroup.media\/en\/wp-json\/wp\/v2\/media\/17383"}],"wp:attachment":[{"href":"https:\/\/relevantgroup.media\/en\/wp-json\/wp\/v2\/media?parent=17111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/relevantgroup.media\/en\/wp-json\/wp\/v2\/categories?post=17111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/relevantgroup.media\/en\/wp-json\/wp\/v2\/tags?post=17111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}