Privacy Policy
Last updated: February 2026
This Privacy Policy explains how RELEVANT TRAFFIC MEDIA SL (“we”, “our”, “us”) collects, uses, and protects personal information when you visit our website or use our services. We are committed to protecting your privacy in accordance with Regulation (EU) 2016/679 (GDPR) and the Spanish Organic Law 3/2018 (LOPDGDD).
1. Data Controller
RELEVANT TRAFFIC MEDIA SL
CIF: B85693174
Address: Paseo de la Castellana, 200
28046, Madrid-Spain
Contact email: hola@relevantgroup.media
2. What Personal Data We Collect and Why
We collect personal data only for specific, legitimate purposes. The table below details each processing activity, its legal basis, and retention period.
| Purpose | Data collected | Legal basis | Retention |
|---|---|---|---|
| Responding to contact form enquiries | Name, email address, message content | Legitimate interest (Art. 6.1.f GDPR) — responding to a request initiated by the user | 2 years from last contact, then deleted |
| Website analytics (Google Analytics 4) | Anonymised IP address, pages visited, session duration, device and browser type, referring source | Consent (Art. 6.1.a GDPR) — only loaded after the user accepts cookies | 26 months (Google Analytics default), then automatically deleted |
| Tag management (Google Tag Manager) | No personal data collected directly; used solely to deploy other scripts subject to consent | Legitimate interest — technical deployment of consent-controlled scripts | Session only |
| Web fonts (Google Fonts, self-hosted) | No data transferred to Google — fonts are served from our own server | N/A | N/A |
We do not use your personal data for automated decision-making or profiling.
3. Cookies
Our website uses cookies. Analytics cookies (Google Analytics 4) are only set after you give your explicit consent via our cookie banner. You can withdraw consent at any time by clicking the “Cookie settings” link in the footer of our website.
4. International Data Transfers
Some of the services we use involve transferring personal data to the United States:
- Google Analytics 4 and Google Tag Manager — operated by Google LLC (USA). These transfers are covered by Google’s Standard Contractual Clauses approved by the European Commission and by Google’s participation in the EU–US Data Privacy Framework. You can review Google’s privacy practices at policies.google.com/privacy.
We only permit such transfers where appropriate safeguards are in place as required by Chapter V of the GDPR.
5. Who We Share Your Data With
We do not sell or rent your personal data to third parties. We may share data with:
- Service providers acting as data processors on our behalf (e.g. hosting provider, email service), bound by data processing agreements that require them to protect your data.
- Public authorities, only when required by applicable law or a binding legal order.
- Acquirers, in the event of a merger, acquisition, or sale of substantially all of our assets, in which case data protection obligations would be transferred accordingly.
6. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, or alteration. These include HTTPS encryption, access controls, and regular security reviews. No method of internet transmission is 100% secure; if you have concerns about a specific interaction, please contact us.
7. Your Rights
Under the GDPR and LOPDGDD, you have the following rights regarding your personal data:
- Right of access — to obtain confirmation of whether we process your data and receive a copy.
- Right to rectification — to correct inaccurate or incomplete data.
- Right to erasure (“right to be forgotten”) — to request deletion of your data where there is no longer a lawful basis for processing.
- Right to restriction of processing — to ask us to suspend processing in certain circumstances.
- Right to data portability — to receive your data in a structured, machine-readable format and transfer it to another controller.
- Right to object — to object to processing based on legitimate interests or for direct marketing purposes.
- Right to withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, please contact us at hola@relevantgroup.media We will respond within one month of receipt. We may ask you to verify your identity before processing your request.
You also have the right to lodge a complaint with the Spanish Data Protection Authority (Agencia Española de Protección de Datos – AEPD) at www.aepd.es if you consider that your rights have been infringed.
8. Data Retention
We retain personal data only for as long as necessary for the purposes described in this Policy, and in any case for no longer than required by applicable law. Specific retention periods are set out in the table in Section 2. Once the retention period expires, data is securely deleted or anonymised.
9. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this Policy periodically. Material changes will be communicated via a prominent notice on our website.
10. Contact
For any questions, concerns, or requests relating to this Privacy Policy or our data protection practices, please contact us at:
RELEVANT TRAFFIC MEDIA SL
Paseo de la Castellana, 200
28046, Madrid-Spain hola@relevantgroup.media