Agentic Buying: The Future of Ecommerce on Google
Agentic buying is redefining digital commerce by introducing a level of autonomy that didn’t previously exist in online search. Google’s latest advances in generative models and systems capable of reasoning about preferences, context, and availability have transformed the search engine into an agent capable of interpreting needs, selecting products, and completing transactions. It no longer […]
Query Groups in Search Console Insights
Query groups are arriving in Search Console Insights: a new card that uses artificial intelligence to cluster equivalent searches and summarize them by topic. The launch was announced on October 27, 2025 and is currently rolling out gradually, especially for properties with high query volumes. What changes vs. the classic Queries report Until now, analysis […]
We are Google Premier Partner 2025
At Relevant Group, we are excited to announce that, once again, we have renewed our Google Premier Partner badge. This recognition is not just a seal but a reflection of our ongoing commitment to excellence in Google Ads and innovation in the world of digital marketing. Being a Google Premier Partner means we are part […]
How to Measure AI Traffic with Google Analytics 4 (GA4)
The launch of Chat GPT by OpenAI in November 2022 marked a radical change in the internet search engine market. In this post, we’ll discuss how it has revolutionized the search market and how to measure traffic to our website from AI-based search engines, such as Chat GPT or Gemini. The Evolution of the Search […]
Unlocking Social Listening to transform your brand
Social media is not just for sharing photos and news. It has emerged as a platform where millions of people share honest opinions about products, brands, and experiences. This phenomenon has given rise to social listening, an essential strategy for any brand looking to understand its audience better and compete effectively in today’s digital marketplace. […]
Not Just Traffic: How SEO is Incomplete Without UX
Web Usability and SEO: An Inseparable Duo Web usability, or UX (User Experience), is an essential pillar for any site that aims for more than just attracting traffic. UX and SEO (Search Engine Optimization) intertwine to turn visits into results, optimizing both navigation and search engine visibility. But how does usability enhance SEO, and vice […]
ChatGPT Search: OpenAI Enters the Search Battle
The tech industry is witnessing an unprecedented shift with the launch of ChatGPT Search by OpenAI, a search system that aims to redefine the way users access information on the internet. This feature, announced in 2024, is not simply an extension of ChatGPT but a direct foray into territory previously dominated by Google, and to […]
HOW TO OPTIMIZE A BRAND STORE ON AMAZON?
In this post we will explain how to get the most out of our Amazon Brand Store to maximize the results of our sponsored ad campaigns. What is a Store? The Brand Store is a free Amazon advertising tool available to all brand owners who sell their products on Amazon, both sellers and vendors. It […]
THE NEW GOOGLE ANALYTICS: APP + WEB PROPERTIES
Currently in digital analytics, there is more and more information from different platforms, a mess when it comes to unify all these silos of information from our users. But there is Google to give us a solution and go unifying data, with a beta of the App + Web properties, for the moment it is […]
[Infografía] Use of social media by large companies
The greater the number of employees of companies, the greater their presence in social media, according to data extracted from the National Statistics Institute (INE).
The 7 trends for improving corporate online reputation
After analyzing almost 50,000 url’s, more than 24,000 mentions in 68 brands from 15 different sectors, in some of the most important social networks, Corporate Excellence and LLORENTE & CUENCA have come to the conclusion that there are many aspects in which brands and companies must improve, to achieve a more positive online reputation, as […]