Why So Many SEO Migrations Lose Traffic

Changing a website is one of the moments when the most SEO traffic is lost, and it is almost never anticipated. Everything seems to be going well: the design is more modern, the site loads faster, the CMS is more powerful… and weeks after launch, organic traffic starts to drop. This is not an isolated […]

Universal Commerce Protocol: Google makes its move

By the end of 2025, OpenAI sent a very clear message to the market: ChatGPT wasn’t just going to help you decide what to buy, it also wanted to complete the purchase for you. Direct integrations with ecommerce platforms, Stripe-powered payments, and an obvious goal: keep the user inside the chat at all times. Google’s […]

Your Shopify shop isn’t taking off: the most common SEO mistakes

If you have a Shopify shop and feel that ‘everything is fine’ (products, design, prices…), but your organic traffic isn’t performing as expected, we can help you with a few SEO basics. It is often thought that if a shop does not take off, it is due to a limited catalogue or a lack of […]

Will doing SEO help me show up more in AI? An answer for brands

Quick take: probably yes, but not in quite the way you might expect. By late 2025, with AI Overviews fully baked into organic results and AI assistants being used more and more every month, there still isn’t a clear-cut, definitive playbook for what you need to do to get cited more often in their answers. […]

When all our socializing moved online

During the pandemic lockdown, social media became the main way to stay connected and a real “escape valve” to avoid feeling isolated: social life, entertainment, and a lot of information all flowed through these platforms. This showed up in the sharp growth of apps like TikTok, Instagram, and Twitter, driven by everyday use, live streams, […]